JOIN MICHIGAN’S LARGEST SOCIAL MEDIA CONFERENCE
DATE & TIME22 September, 2017
KEYNOTE SPEAKER: JAY BAER
We’re certainly raising the bar on this high caliber event with Jay Baer of Convince & Convert as our keynote speaker.
Social media changes the relationship between companies and customers from master and servant, to peer to peer.
Renowned business strategist, New York Times best-selling author, and Founder of Convince & Convert
Now is your chance to be a part of the largest social media conference in Michigan, as Social Mitten returns for its 6th year. Sponsoring Social Mitten puts your brand front and center with our audience of some of the top social media experts in the state. Increasing brand awareness and being viewed as a thought leader are just a few of the benefits of sponsoring Social Mitten. Join us today as Social Mitten welcomes some of the top social media minds in the business. For information about sponsoring Social Mitten take a look at our Sponsorship Packet.
This Year’s Speakers
Dorien Morin-van Dam
Event Kickoff - Welcome by Jeff DeHaven
Opening Keynote Dorien Morin-van Dam: Who is Afraid of the Big Bad Camera?
Interactive Group Experience
Lunch & Networking Tables
Entertainment: Cameron Zvara
Afternoon Keynote - Scott Monty: The Broken Promise of Digital: Putting the Customer Back in Focus
Today’s marketer has a myriad of tools at their disposal – and new ones emerge every day. How do you sort through what to do and not do? How to craft messaging? And, coordination between channels? Simple – you start with a strategy. This session will cover the importance of a strong strategic foundation, the elements to consider in strategy development, and how strategy impacts channel choices.
SESSION 2 - HOWARD H. COLLINS: MICHIGAN'S FIDUCIARY ACCESS TO DIGITAL ASSETS: WHAT YOU NEED TO KNOW
Social Media laws can be vague and confusing, and yet affect so many of us. Howard H. Collens of Galloway and Collens PLLC discuss Michigan's new fiduciary laws surrounding user's Social Media content. Mr. Collins will explore the processes of these laws, their reach, and the reasoning behind them. Mr. Collens and Mr. Galloway have nearly 40 years of combined legal experience, and have both been placed in DBusiness Magazine's list of top lawyers in Metro Detroit.
SESSION 3 - DAVE LINABURY: SOCIAL MEDIA DESIGN
We know that humans have 63% higher recall when marketing combines copy with compelling graphics. But how do you create them, especially if you’re a small team? And what about automation? Dave will share his two decades of working in social media with you, giving you access to insider tools and techniques
The promise of Virtual Reality is decades old. The ability to experience it as envisioned has been with us for less than 18 months. Join Motor City Connect Founder, TEDx Detroit Producer and VR business early adapter Terry Bean as he walks us through the history, present and prognosticates on the future of Virtual Reality. The first part of this talk will be a tour through some of the early attempts , failures and surprising success stories that happened between the 1960’s and early 2000’s. Will speed up to 2014 and talk about some “Lucky” cat who reimagined the game and why everything changed within a week of April 1st, 2016. Section 2 is all about the emerging businesses that have come online in the past 18 months. We will look at how VR is impacting the worlds of training, Real Estate, Medical, Gaming and more. By this point you will be thinking about how advertisers are going to be playing in this space. We’ll wrap up this talk with thoughts on that and other big ideas, including those from the Augmented Reality space that are going to be here a lot sooner than you think.
SESSION 2 - GASPER RUBINO: HOW TO CHOOSE THE RIGHT TYPE OF CONTENT MANAGEMENT SYSTEM FOR YOUR ONLINE WORLD
Nearly 90% of CMOs are receptive to the idea that custom content and a content management strategy is the now the most important tool for their company. They also agree that it is important to use the right system. In this talk, Gasper will explain the importance of choosing the right CMS platform and explain the difference between SAAS and Open Source Applications.
SESSION 3 - MICHAEL CORN: HUMANIZING POLICY: CREATING CONTENT OUT OF HIGH-LEVEL STRATEGY
Most government agencies internally live and breathe policy and strategy. But, it creates for boring content for constituents. This talk will outline just how an agency can create content out of high-level policy and strategy so that constituents can relate to it on a personal level. It will also outline the results of just one campaign.
Closing Keynote Jay Baer: Youtility
The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively relevant.
Relevancy is the coin of the realm, and you’ll find out how to out-relevance your competition in dynamic, hilarious, thought-provoking presentation.
Giveaways & Closing Remarks
CONVINCE YOUR BOSS TO SEND YOU
Want to be a part of the largest social media conference in the state of Michigan? Then it’s time to convince your boss to send you to Social Mitten 2017. In its 6th year, Social Mitten will once again attract an audience of some to the top social media minds from across the country.
Engage with other social media experts during our extensive networking sessions and gain knowledge as our guest speakers discuss tips and new strategies for social media. You will also engage in fun interactive segments and have the chance to win some high tech gadgets. Convince your boss today to be part of the top social media conference in Michigan before it’s too late.
Not sure how to convince your boss? Allow us to help. Simply click here and download our email template highlighting solid points on why your boss should allow you to attend Social Mitten 2017.
Get your hotel room booked by August 21st. After the cut-off date, the reservation is subject to rate and availability, when making a reservation simply mention Social Mitten.